Vision & Mission
Vision with Purpose. Innovation with Impact.
Empowering Africa through Intelligent Mobility, Social Upliftment & Sustainable Transport Solutions.
Our Purpose
"To be Africa’s most trusted provider of intelligent fleet, recovery, and automotive solutions” Empowering businesses, enhancing mobility, and driving a connected, secure, and sustainable future.
Deliver Excellence
To provide cutting-edge fleet, recovery, and automotive solutions that enhance mobility, safety, and operational efficiency — driven by innovation, integrity, and customer-focused service across Africa.
Empower Communities & Businesses
To equip businesses and communities with intelligent, scalable telematics and automotive solutions — maximizing vehicle uptime, reducing risks, and building safer, more connected transport systems through technology, service excellence, and local expertise.
Hunger Mitigation through Technology
To support at least 10,000 people with food every month by 2030, through AFMS’s unique model of contributing Ksh 50 per vehicle tracked towards hunger relief programs
Champion Sustainability
To contribute to reducing greenhouse gas emissions by introducing and promoting next-generation automotive solutions across Africa.